Manual Organizational behaviour. Google corporate culture in perspective

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Table of Contents

Besides these themes the future development of Googles Corporate Culture and Structure affected by the enormous growth of the company is brought forward. Ten years ago Google was an unknown.

In the meantime it has become a household term. It has entered the English language not only as a proper noun, but also as a verb — google it.

Organizational Behaviour - Google Corporate Culture in Perspective - Stephan Weber - Google книги

How has this come to be and what are the factors which have played the key roles in this successful story? From this two man operation a company with about 7. The increase of staff occurred concurrently with the increase of services offered. Originally Google offered the product of a search machine. Today it has different types of products from the search machine function over Google Earth to Google Alerts which allows you to be automatically updated on a special theme. These developments coupled with Corporate Culture values of creativity illustrate the reciprocal influence of staff recruitment and corporate growth.

As Google was founded by two very young men, they have inserted their personal values and opinions and their way of living within Google Inc. Larry Page and Serge Brin wanted Google to be a fun place to work [1]!


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Consequently Google offers their employees many possibilities which reflect their beliefs. Googlers for example are allowed to bring their pets along and are provided with free snacks, lunch and dinner. They have also the possibility to use facilities like work-out gyms, pool tables, ping pong tables and also video game corners against the background of having fun while working for Google Inc. Such a benefit structure belongs to the Corporate Culture of Google. Besides these added benefits the work flow is also organized in an uncommon way.

Instead of high organizational levels, Google has a flat hierarchy with only one step of top management in front. Furthermore Google Inc. These Teams work as self responsible units on Projects. And even more Google Inc. But besides these positive attitudes of Google and its self-conception, there are some questions left. The most interesting questions are:. Within this topic there are the questions like, what are the personality traits of the founders and what is the personality of Google Inc.?

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Summarized under this are questions which aim at the future development and challenges of Google. How does Google with its special Corporate Culture solve the challenge of globalization, which distributes their employees all over the world? How can a Google Inc. Organizational Structure with its low levels of hierarchy and high level of self-responsibility handle their future growth of turnover, employees and profit. In cultural questions Google takes another way in comparison to the common practice. The success entitles Google to behave in such a way.

These questions will be focused on in the following. As the founders of Google are very young and dynamic they have installed a managerial structure with hardly any hierarchy.

GOOGLE: a reflection of culture, leader, and management

Instead of formal institutions they proclaim an open door policy, where everyone is motivated to talk about problems and the actual situation. They also allow their employees to have flexible work hours.


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Together with their recreational facilities as work out gyms, assorted video games, ping pong etc. Strong Communication and teamwork trans-sectored is wanted in the Corporate Culture at Google. Another very uncommon factor that goes along with the team structure at Google is that the work within Google is organized in projects.

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The leader of the projects switches from time to time, so that everyone is at one time project leader. In these projects everyone is to intend to collaborate with the team members but also to bring in his or her individual strengths. What is also a main criterion of working life at Google is the absolute freedom of organizing the work flow within the teams and projects. The teams are self responsible for their work, the goals and organization.

This self-conception to work as you would be the boss is also illustrated by the fact, that every Google-employee has stock options making each person a part of Google and his or her work a part of Google and placing it in direct connection with the share price. The descriptions before show that Google wanted to be a very familiar place were everyone knows each other.

Samsung’s Organizational Culture Type and Characteristics

Emphasis on Prosperity for All. The corporation develops its human resources to support the technology business and to help communities and other stakeholders.


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These organizational culture advantages support maximizing the benefits of the business strengths identified in the SWOT analysis of Samsung. Also, Samsung faces the challenge of ensuring prosperity for all and opportunity for all employees. We use cookies for website functionality and to combat advertising fraud. See our Privacy Policy page to find out more about cookies or to switch them off. Organizational Behaviour. We can order this Usually dispatched within 3 weeks. Quantity Add to basket. This item has been added to your basket View basket Checkout.

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